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Go Ape Company Ethos


What is the Go Ape vision?

It’s pretty simple really – we want to create adventure and encourage everyone to live life more adventurously.

And our values?

We’re doing our bit to keep the adventure in adventure. We believe that zero risk equals zero development and we’re always looking to challenge people, to surprise and excite them.

We’re also passionate about motivating people to believe in themselves – to swap ‘I can’t’ for ‘I can’. Great news is that a lot of our customers are finding this to be true of their Go Ape experience.

It’s important to us to be socially and environmentally responsible and create worthwhile and well rewarded careers for our employees.

In short, we just want to do the right thing. Sounds a bit worthy, we know. But we really mean it.

Do we have a mission?

Yes. From our Suffolk base we’re plotting ways to get the whole world swinging through the trees. Well, we’d like at least to be the best adventure company on the planet.